BRAND Me Mission

The BrandMe (BAM) project is dedicated to increasing employment opportunities for youth. Our mission is to develop educational resources and instruments that foster the participation of youth in the labor market, nurturing their professionalism, and equipping them with the skills to integrate and compete effectively in the job market. Additionally, the project aims to enhance the profiles of professionals in this sector, emphasizing the importance of early career development and progression.

For Whom?

YouthNot in Education, Employment, or Training.Students.

Youth WorkersEducators.Teachers.Youth leaders.

InstitutionsSchools.Public bodies.Youth centers.Non formal education providers.

Objectives

The Brand Me (BAM) project aims to achieve the following objectives:

Identify and define 12 essential digital-presentation skills to support youth workers in training NEETs on personal branding.

Reduce employment mismatch by providing training to youth in the NEET group

Create relevant educational resources that respond to the 12 skills and competences in personal branding strategies and practices.

Inspire youth to continue developing their careers and promoting themselves effectively.

Project Outputs

The project will deliver the following outputs:

BAM Report

Objectives and survey approach.

Survey implementation plan with a concrete strategy.

Survey questions and their translations in national languages.

Insights and recommendations from consortium organizations.

Online Course of Branding Skills

Hosting training materials for the 12 modules and other tangible project resources

Supportive tool for formal and non-formal activities.

Self-assessment tool about branding skills

Brand Me Manual

Introduction to the concept and importance of personal branding and active career development.

Skills to be trained and practices for successful hiring.

Digital and printable versions available.

Accessible in project partners' websites and BAM learning platform for educators.

Project Partner of BRAND ME

Project Partner

Associação VR de Marketing

The VR Marketing Association, affiliated with Brand22 organization, is a creativity agency focusing on digital marketing in Vila Real. Purpose: Fosters, encourages, supports, and promotes social projects in the North region, particularly in social incubation in partnership with Régia Douro Park. Provides support in disseminating and implementing knowledge related to marketing strategy, research, learning, training, and practice in marketing management.

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Our Mission Results

Contacts

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.